Social media is a powerful tool for businesses
across the spectrum. It allows all kinds of biz owners opportunities to grow
their followings, promote products, and engage with potential and current
clients and customers.
As a photographer, you’re probably already using social media platforms like Instagram and Facebook to share your photos, connect with others in the industry, and reach fans and future fans alike.
The thing is, there is SO much more you can
share than just your photos and
links. Sure, it’s okay to post an image and say a few words about it, but
there’s no reason to limit yourself to those kinds of posts if you want to market
and grow your photography business. Especially when there are lots of
interesting social media content ideas.
If you’re interested in upping your social media game, look through this inspiring list of things you can post on Instagram, Facebook, Flickr, Pinterest, or whatever your favorite platforms are. No matter what your photography niche is, you’re sure to find some ideas that work for your brand and business. And a quick tip: try and post at least one quality post per day to reach the most people and keep your current followers engaged.
HELPFUL
CONTENT
- Tips and hacks
- Helpful resources (either on your
site or an outside resource)
- Recommendations (could be other businesses
you work with, tools, gear, etc.)
- Favorite products
- Q&As
- “How to” content
- Article links
- Infographics
- Facts and tidbits
FEEL
GOOD CONTENT
- Quotes
- Your own content snippets/quotes
- Encouraging thoughts
- Inspirational
- Funny photos and memes
PROMOTIONAL
- Your favorite/best portfolio
images
- Sneak peeks and teaser content
- Time-sensitive offers
- Regular offers
- Recent blog posts
- Your most popular blog post
- Links to other site content (like
your services page)
- Link to a guest post you wrote
- Giveaways and freebies
- Client stories and testimonials
PERSONAL
- Behind-the-scenes moments
- Accomplishments/awards/accolades
(not to brag, but to build trust)
- Images of you at work or play
- Photos from a recent event
- Funny and interesting
anecdotes/moments
COMMUNITY
BUILDING
- Promote a chat or event
- Respond to a tag or mention
- Answer a FAQ
- Link to a blog comment
- Ask for
questions/suggestions/ideas
- “Caption this” (post a photo and
ask followers to comment with a creative caption)
- Post your own questions
- “Fill in the blank” posts (Today I
am grateful for _______.)
- Challenges
- Contests
EVENTS
AND ACTIVITIES
- Conferences and industry events
- Workshops
- Calls to action
- Polls
- Webinars
- Interviews
GOODIES
AND FREEBIES
- Worksheets and checklists
- E-books and workbooks
- Free events
- Pop-up trainings
- A call to sign up for your newsletter
- Free courses
- Online community invitations
Related: How to Use Social Media to Bring in New Photography Clients
