Social media is a powerful tool for businesses across the spectrum. It allows all kinds of biz owners opportunities to grow their followings, promote products, and engage with potential and current clients and customers.

As a photographer, you’re probably already using social media platforms like Instagram and Facebook to share your photos, connect with others in the industry, and reach fans and future fans alike.

The thing is, there is SO much more you can share than just your photos and links. Sure, it’s okay to post an image and say a few words about it, but there’s no reason to limit yourself to those kinds of posts if you want to market and grow your photography business. Especially when there are lots of interesting social media content ideas.

Photo of hands holding phone in front of a desktop computer.

If you’re interested in upping your social media game, look through this inspiring list of things you can post on Instagram, Facebook, Flickr, Pinterest, or whatever your favorite platforms are. No matter what your photography niche is, you’re sure to find some ideas that work for your brand and business. And a quick tip: try and post at least one quality post per day to reach the most people and keep your current followers engaged.

HELPFUL CONTENT

  • Tips and hacks
  • Helpful resources (either on your site or an outside resource)
  • Recommendations (could be other businesses you work with, tools, gear, etc.)
  • Favorite products
  • Q&As
  • “How to” content
  • Article links
  • Infographics
  • Facts and tidbits 
Photo by Austin, Texas wedding photographer Nikk Nguyen Photo of a lady standing in front of blossoming tree in a yellow dress.

FEEL GOOD CONTENT

  • Quotes
  • Your own content snippets/quotes
  • Encouraging thoughts
  • Inspirational
  • Funny photos and memes

PROMOTIONAL

  • Your favorite/best portfolio images
  • Sneak peeks and teaser content
  • Time-sensitive offers
  • Regular offers
  • Recent blog posts
  • Your most popular blog post
  • Links to other site content (like your services page)
  • Link to a guest post you wrote
  • Giveaways and freebies
  • Client stories and testimonials
Photo by Austin, Texas wedding photographer Nikk Nguyen Photo of a family, couple gives each other a kiss while the child sits on the father's shoulders

PERSONAL

  • Behind-the-scenes moments
  • Accomplishments/awards/accolades (not to brag, but to build trust)
  • Images of you at work or play
  • Photos from a recent event
  • Funny and interesting anecdotes/moments

COMMUNITY BUILDING

  • Promote a chat or event
  • Respond to a tag or mention
  • Answer a FAQ
  • Link to a blog comment
  • Ask for questions/suggestions/ideas
  • “Caption this” (post a photo and ask followers to comment with a creative caption)
  • Post your own questions
  • “Fill in the blank” posts (Today I am grateful for _______.)
  • Challenges
  • Contests

EVENTS AND ACTIVITIES

  • Conferences and industry events
  • Workshops
  • Calls to action
  • Polls
  • Webinars
  • Interviews

GOODIES AND FREEBIES

  • Worksheets and checklists
  • E-books and workbooks
  • Free events
  • Pop-up trainings
  • A call to sign up for your newsletter
  • Free courses
  • Online community invitations

Related: How to Use Social Media to Bring in New Photography Clients

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